How to set up a tiktok shop
How to set up a tiktok shop
Before August 2021, shopping on TikTok happens organically. Creators have featured products on their feeds, and viewers have cleaned up e-commerce sites and local stores.
Now, TikTok has officially partnered with Shopify with the announcement of TikTok Shopping. The long-awaited social commerce experience brings in-app purchases and streamlined product discovery to the platform. You can shop on TikTok without leaving the app.
The TikTok Store is a shopping feature directly accessible on the TikTok platform. It allows sellers, brands, and creators to display and sell products directly on TikTok. Sellers and creators can sell products through embedded videos, LIVE, and product demo tabs.
Who can use Shopping on TikTok?
You can use shopping on TikTok if you fall into one of the following four categories:
If you're a seller, you must be in the UK, Mainland China, Hong Kong, or Indonesia. You must also be able to prove this with a phone number from that region, your certificate of incorporation and identification.
If you are a creator, your account must be in good standing. In addition, you must:
Have 1,000+ subscribers
Watched more than 50 videos in the last 28 days
Be 18 years old
Posted a video on TikTok in the last 28 days
If you check all these boxes, you have can be registered through the TikTok Shop Creator app.
Source: TikTok
If you are a Partner, you must register your business in the following countries:
If you are an Affiliate, you must register as a TikTok Shop Seller from:
United Kingdom
China Mainland and Hong Kong SAR Seller (Cross Border Only)
Indonesia
Malaysia
Thailand
Vietnam
Philippines or
Singapore
How to Start a TikTok Store
If you are thinking of starting stores Your own TikTok, then you're probably the seller. Sellers can go to the TikTok Seller Center to sign up.
Upload all your required documents, add your product, then link your bank account! Congratulations, you are officially a TikTok seller.
From here, you can continue to add new products to your TikTok store in the Seller Center. You'll be able to manage your store, inventory, orders, promotions, designer partnerships, and customer service, all in the Seller Hub.
What is TikTok Direct Shopping?
TikTok Live Shopping is a live stream for the purpose of showcasing and selling products. Viewers can log in, throw items into their TikTok cart, and purchase products without leaving the app.
Tips to increase sales with your TikTok store
Shopping on TikTok is very similar to shopping on Instagram or shopping on other social platforms. First, if you're not sure, learn how to sell your products on TikTok like a pro. Next, create a plan to best sell your product with these tips.
1 . Optimize your product catalog for TikTok
Your TikTok storefront is the shopping tab in your account. You will want to optimize it to attract customers. No one likes a cluttered store; the same goes for your product catalog.
Focus on quality and style when adding your product images. You want them to look appealing to consumers - you eat with your eyes first, don't you? Make your product photos easily recognizable as your brand by being consistent with the rest of the TikTok aesthetic.
Your product title must be less than 34 characters, which is a truncation limit. And, you'll want to include some background information about the product. Your description could be longer; here you can have all the details you omitted in the title. Note: Links in product descriptions cannot be clicked on TikTok.
2. Tell your audience about your TikTok store
As soon as you have access to your TikTok store, tell everyone about it. Create a couple of TikToks that show your audience where the shopping tab is and how to buy your products.
3. Advertise your products
Once your store is set up and people know about your products, start promoting them! Mention them in your posts, feature them in your live stream, and add new products to your bio.
If you want to make sure people notice your product, don't be afraid to get creative with your promotions. No need for tedious listings or boring product descriptions - mention what's available and provide a bit of humour! You can take a page from Glossier's book and shoot a hilarious commercial:
@glossier
Someone handed out an Emmy to our editors in Los Angeles. This commercial information is pure gold! @Dallas Perry @Alexandra #Glossier
original audio - Glossier
4. Partnering with influencers
TikTok is more than just a social networking platform - it's also dubbed a cultural phenomenon .
If you're unfamiliar with the platform's unique trends, subcultures, and jokes, you're better off leaving creative direction to someone who lives and breathes the platform. Especially when you are promoting a product and the stakes are high (you can make a lot of money or lose your content in the TikTok algorithm).
When you find the perfect influencer for your brand, it can be a game changer. Partner with TikTok creators who really get a feel for what you're selling. By allowing them the creative freedom to express themselves in their own way, many brands attract new audiences and sell products.
We're pretty sure that's not the creative direction of National Geographic. However, Ben Kielesinski's own version in the video below just shows that the creative freedom of the influencer does work.
@benkielelesinski
If you want to know more about bats, bears or the Brazilian rainforest, I get it. @National Geographic #vancouver #readingrainbow
When shopping online or looking for product recommendations, where do you go first? While Google is a popular starting point, consumers are increasingly turning to their favorite social media apps. Chief among them: TikTok. As of June 2023, the popular hashtag #TikTokMadeMeBuyIt has amassed more than 59.8 billion views, according to the social media platform.
TikTok has become not only a powerful search, inspiration and discovery engine and product recommendation engine, but also a destination for companies that sell directly to users. Shopping on TikTok is becoming increasingly popular as brands look to reduce the friction of the fan-to-customer transition, and e-commerce integrations and native shopping features allow brands that sell organically on this platform.
Coming soon, learn how to add a social commerce channel, sign up for the TikTok Shop, and use these tools to reach TikTok users and potential customers.
What is the TikTok Store?
TikTok Shop is a social media app's integrated commerce solution for merchants, creators and affiliates. It allows TikTok users with business accounts to sell directly on the platform with options like Direct Shopping and shoppable videos.
What are the advantages of TikTok Shop?
TikTok Shop eliminates the extra step of converting your TikTok fans into customers by providing shopping options right on the platform. As TikTok becomes a staple for product discovery, especially for Gen Z and Gen Alpha consumers in the future, brands will benefit from appearing in searches and offering new products. Convenient shopping option on TikTok.
Young consumers are turning to TikTok to discover new brands and products. Pexels
TikTok Shop and other shopping integrations allow brands to showcase products natively in entertainment videos and other content. If you're not eligible to use the TikTok Shop based on your location, certain integrations like the TikTok app for Shopify may give you access to shopping features.
Adding the TikTok Store to your existing sales channels creates another touchpoint besides the online store that supports your potential customers' online shopping preferences. Other benefits include:
Reach more potential buyers
Partner with trusted creators and use influencer marketing to increase authenticity
Position your products bright create in entertainment
Create personalized shopping experiences based on TikTok user behavior
Benefit from virality with TikTok Trending and hashtag challenge
Who is eligible to shop on TikTok?
TikTok Shop is available in select markets including the US, UK, and China. See the latest from TikTok for eligible countries and regions. TikTok Shop is divided into four categories, with different requirements for each type of commercial user, including:
For merchant accounts, you only need to reside in one of the supported countries and provide coin ID, proof of residence and business license. Creator accounts have additional criteria, including a minimum number of subscribers. For the purposes of this article, the information is directed at the most common type of TikTok store user: merchants.
5 ways users can buy your products in the TikTok app
Shopping options on TikTok are plentiful for users who want to buy products directly from their favorite businesses on the platform.
1. Shop directly on TikTok
When your brand is live, it's a great opportunity to showcase products and answer questions in real time, encouraging fans to buy those products. directly from the app. Items can be added to the user's cart during the live stream, and they can checkout immediately or at the end of the stream.
2 . Shoppable Videos
Shoppable Videos on TikTok contain shoppable links that allow users to purchase products without leaving the content.
3. Showcase products
On your TikTok account, users can tap the shopping tab (or bag icon) to access a small storefront where they can pay with just a few clicks. mouse. Some accounts may have product descriptions without a TikTok store. These are usually affiliate accounts that do not own the brand or the product being sold.
4. Shoppable Ads (powered by Shopify)
Brands that are not eligible for TikTok Shop can still shop on TikTok using the TikTok for Shopify app. By installing the TikTok Shopify app, you can sync your product catalog, create creative videos using your products, and create TikTok advertising campaigns. Highlight products in your content to make it easy for users to buy your products.
Connect with Shoppers on TikTok
Shopify comes with powerful tools that help you tell your brand story and create TikTok in-feed ads in minutes. Sell on TikTok and manage all your orders, returns, and payments from Shopify.
Start selling on TikTok
5. Mall tab (limited market)
In 2023, TikTok announced its marketplace solution, the Mall tab. Tapping the icon takes TikTok users to a one-stop shop to browse products from multiple creators across multiple categories. Note: This feature is currently only available in certain markets, including the Philippines and Malaysia.
How to set up TikTok Shop
For those eligible to sign up for a TikTok Shop merchant account based on location and other settings, follow these easy steps to set up and enable purchasing features shop online on your account.
1. Create a business account on TikTok
Creating a business account is easy and free. This single step unlocks features not available to other users, such as advanced analytics and access to the TikTok Ads Manager.
Learn more: How to use TikTok for business: 8 step guide
2. Register for TikTok Shop
Visit the merchant registration portal and complete the application. Upload the required documents, including your ID, proof of residency and proof of business ownership.
3. Waiting for Results
You will receive an email with the result of your application within one to two days of applying. Once approved, you will be able to use TIkTok's shopping features.
4. Link your account and start selling
Link your TikTok account to your TikTok store to start selling on TikTok. You'll now be able to add products and promote your store in your bio and content.
How to sell on TikTok with Shopify
If your business is not eligible for TikTok Shop due to your location, you can access the benefits of shopping on TikTok and selling through content and its marketing videos.
Follow these steps for your Shopify store, if TikTok integration is available in your region:
Set up a Shopify store and create your website.
Create a business account on TikTok.
Install the TikTok app for Shopify from the Shopify app store.
Connect TikTok to your Shopify store in the app.
Start creating ad campaigns with product photos and videos.
Shopify sellers benefit from TikTok integration for their business because they can manage their inventory, sales, and ads across all platforms in one place.
Shopping Best Practices on TikTok
Once your business is set up with shopping features on TikTok, there are a few tips for making the most of TikTok.
Think like a creator, not a brand
Social platforms all have their own trends and content formats that work best for each audience. It is a mistake to copy your strategy from other platforms to TikTok without understanding which content works best. On TikTok, authenticity wins.
Drive creative content using trending sounds from TikTok, share insightful insights, jump into current pop culture conversations, or provide real value to fans through through education. Content like this that can organically incorporate products will always outperform direct sales pitches.
Partnering with Creators and Influencers
Influencer marketing is a huge industry, with brands calling for partnerships with the internet's most famous figures and influencers are looking to monetize their success. This mutually beneficial partnership is a great choice for brands of all sizes, even those on a tight budget. In fact, TikTok's own research shows that 72% of survey respondents believe ordinary content creators are more interesting than celebrities.
Learn more: TikTok Marketing: Creating a Success Strategy
Marketing with influencers brings authenticity to your brand and products, as TikTok users often look to creators Create their favorites to get trusted recommendations.
Find influencers to drive sales with Shopify Collabs
Shopify Collabs makes it easy to partner with creators, promote products, reach new customers, increase sales, and follow Monitor affiliate campaign performance, all from Shopify admin.
Explore Shopify Collabs
Get the most out of social commerce with TikTok Shop
Social commerce is booming, with revenue projected to hit $79.6 billion in the US alone by 2025 Don't fall asleep on this consumer trend - create your TikTok account with shopping features and start attracting buyers today.